Human Rights Logo Contest
graphic design, logos

My submission for the worldwide contest in 2011 in search for an official Human Rights logo.

My submission for the worldwide contest in 2011 in search for an official Human Rights logo. In order to keep the logo as simple as possible, I used only basic shapes: the circle and the line. As the logo is meant to be used by many people and reproduced with a wide array of different tools, I tried to come up with a simple but recognizable arrangement of the graphical elements. I avoided doing a ‘clean’ version of the signet, as I think that the position of the elements relative to each other is actually more important than their individual appearance.

The horizontal line represents equality among all people, as it forms one single body for the four heads, the circles, above it. The number 4 – represented by the four heads in the logo – is a reference to the „Four Freedoms“, phrased by US President Franklin D. Roosevelt in 1941. These are referred to in the preamble of the Universal Declaration of Human Rightsy: freedom of speech and expression, freedom of worship, freedom from want, freedom from fear. By the way, my proposal did not win.